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This Week's Other Stories:
 EDITORIAL
COMMENT: Time To Raise The Support Price
LEAD STORY: Proposed Dairy Import Promotion Assessment Draws Praise, Criticism
OTHER
NEWS : Annual Collegiate Dairy Products Evaluation Contest Scheduled For Oct. 31 In Chicago
GUEST COLUMNIST:
Dairy Situation & Outlook
Producers Won’t See Much Relief in 2009
by Bob Cropp
COMPANY PROFILE:
Growing Sales Prompt Tumalo Farms To Build Additional Plant, Aging Facility,
Develop New Cow’s Milk Cheeses
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Most Shoppers Will Stick With Private Label Foods, Including Organics, After Recession
New York—An overwhelming majority of US supermarket shoppers will continue purchasing store brand products after the recession is over, with organic private label items also expected to remain in high demand.
A poll conducted this month by GfK Custom Research North America for the Private Label Manufacturers Association found that 91 percent of shoppers say they will keep buying store brand products after the recession ends.
Conversely, only 8 percent of the consumer polled said they will stop buying these products.
The quality of store brand products is a big factor in convincing shoppers to keep buying them. The poll found that nine of every 10 shoppers agree that the store brand products they buy are just as good as, or better than, national brand products.
Shoppers are also eager for a greater assortment of store brand products to choose from. Nearly half of consumers polled said they wanted their supermarket to carry a greater assortment of private label items.
The poll found that the recession is still having a big impact on shoppers. More than half say the recession is an important factor in their decision-making and 32 percent say it is very important.
Well into the recession, shoppers are still switching to store brands. The poll found that 35 percent of shoppers are trying store brand products in categories where they had previously only purchased national brand items.
More than three of every 10 shoppers say they are now buying more store brand products than they were a year ago.
Organic Buyers Try To Save Money
Shoppers committed to buying organic food are increasingly turning to store brand private label organics in order to save money.
Consumers are also changing their buying habits during the economic recession by using more coupons, being more selective when buying organics, and looking for sales, according to a recently released MamboTrack(TM) quick poll by Mambo Sprouts Marketing.
Even with the faltering economy, natural and organic consumers remain committed to eating healthy, with 87 percent reporting that they were not willing to give this up. A majority (about 55 percent each) would not forego healthy and eco activities such as natural and organic products, vitamins and supplements and “green” environmentally friendly products.
Those adjusting their organic buying and eating habits are frugal shoppers seeking value and ways to purchase organics more economically such as being more selective when buying organics (67 percent ), buying organics on sale (65 percent), using more coupons (50 percent), and buying more store brand/private label organics (48 percent ).
Respondents see this change in the way they purchase organics ...more |
