Touting Health & Performance Benefits, Grassfed Butter Coffee Gaining Followers
Coffee made with grass-fed butter – featured on late night talk shows, morning news programs and glossy magazines – is slowly becoming less of a novelty beverage and more of a reasonable alternative to regular coffee.
Leading the charge is Bulletproof Coffee, created by Dave Asprey and first posted to his blog in 2009 as a coffee drink specifically engineered for performance by adding grassfed butter and coconut oil.
After traveling to Tibet and tasting yak-butter tea drinks, Asprey returned to the US and experimented with buttered drink recipes.
With all necessary ingredients except grassfed butter available on the company’s website, Bulletproof Coffee is the combination of what’s touted as the lowest-toxin, highest-performance coffee beans available; unsalted, grassfed butter, and a potent coconut oil derivative that is designed to boost brain energy.
“Professional athletes, celebrities, successful CEOs and more have discovered the power of Bulletproof products, and we are thrilled to bring that power to Whole Foods Market shoppers,” Asprey said.
Bulletproof products are currently available in Whole Foods’ stores in the Mid-Atlantic, Southern Pacific, Southeast and Northeast regions of the US. Product demonstrations and sampling has also been scheduled for certain locations.
Bulletproof Coffee In Three Steps
During my research and kitchen experiments, I discovered a lot of powerful science around coffee, butter, and Brain Octane Oil, according to Asprey.
“I use the lowest toxin, highest performance coffee there is – I know, because I created it and tested it. I brew it, and then I blend unsalted, grassfed butter into it, along with an extract of coconut oil that improves brain energy,” he said.
“Yes, butter. All the benefits of healthy milkfat with none of the damaging denatured casein proteins found in cream. It makes for the creamiest, most satisfying cup of coffee you’ve ever had,” he said.
It will also keep you satisfied with level energy for six hours if you need it, and because
I’m having it for breakfast, I’m programming my body to burn fat for energy all day long, he continued.
Using grassfed butter is important because it’s higher than grain-fed butter in omega-3 fatty acids, CLA, beta-carotene, vitamin A, vitamin K, vitamin D, vitamin E, and antioxidants, Asprey said.
“You can actually see the difference in the butter: grassfed butter is a sunny yellow color, while grain-fed/factory-farmed butter is almost white,” he said.
“Kerrygold is an excellent grass-fed butter brand, and it’s stocked in most supermarkets,” Asprey continued.
Asprey’s recipe calls for one to two tablespoons of grassfed butter per serving.
Finally, Bulletproof Coffee’s “Brain Octane Oil” is a purified form of medium-chain triglyceride (MCT) oil – 18 times the C-8 carbon tails of coconut oil.
Bulletproof Coffee has recently become the official coffee sponsor of the LA Galaxy, LA Galaxy II and StubHub Center.
“Bulletproof is all about maximizing performance – whether at work, on the soccer field, or in the stands,” Asprey said.
The Bulletproof café at StubHub Center is Bulletproof Coffee’s second worldwide location, after the flagship store in Santa Monica opened earlier last year. The café at StubHub Center will be open during all LA Galaxy games as well as other events at the multi-use stadium.
“This new partnership brings a unique product to the LA Galaxy and StubHub Center,” said Chris Klein, president of the Galaxy. “Both the LA Galaxy and Bulletproof Coffee believe in optimizing or ‘supercharging your performance,’ something our club and our supporters alike can get behind.”
Ready-To-Drink Version In Works
Recently, Los Angeles, CA-based Grass Fed Coffee launched a Kickstarter campaign for its single-serve, ready-to-drink butter coffee.
The campaign has already gathered over 180 percent of its $15,000 goal.
Butter coffee has recently gained a rapidly growing following of at-home brewers and trendsetters in the US and beyond, the company reported.
Co-founder John Ban knows firsthand about the benefits of drinking grassfed butter coffee, including “mental clarity, sustained energy and great taste.”
“I wanted to bring butter coffee to the people who couldn’t experience its delicious benefits, mainly due to the brewing time and cleanup,” Ban said, noting the time-consuming four-step process to make it.
It would make a perfect ready-to-drink beverage, Ban said. A lot of the complaints included having to buy the expensive ingredients, and the time it takes to brew and clean up.
“We’ve spent the past 14 months melding the finest ingredients with the most advanced processes, all the while honoring ancient butter coffee and tea traditions from Ethiopia and Tibet,” Ban said.
Grass Fed Coffee is made with organic, fair trade coffee extract, medium chain triglyceride oil, and sustainably-produced, grassfed butter. It is sold in 8-ounce single-serve cans, retailing at $3.99 per can.
It’s recommended to be served cold, but the drink is shelf-stable and can be enjoyed hot as well.
The grassfed butter will be imported from Germany, because the company “found a really good source,” Ban said.
Grass-Fed Coffee, now run by a small team of five employees, is also working with a co-packing operation in Missouri to handle production.
After the Kickstarter campaign wraps up, the company is eyeing its first production run in the beginning of March, shipping out its first products to campaign backers.
The ready-to-drink beverage will be initially targeted at specialty grocers, but “we’d eventually love to be in convenience stores and grocery stores,” Ban said.
“If this trend gains traction and more people start drinking it, I believe other people will want to create this type of product,” he said.
Evidence Of Health Benefits Still
While the Bulletproof Coffee drink has become popular, Greg Miller, executive vice president of science and research for the National Dairy Council (NDC), said he is not
aware of any research to specifically support benefit claims for drinking it.
Most claims are based on anecdotal evidence, Miller said.
“This practice would be aligned with the evidence supporting a low carbohydrate high fat diet,” Miller said. “It would certainly be a calorie dense beverage.”
Fat provides satiety, so it might help in regulating appetite, Miller said.
“There is emerging evidence that dairy fat may have bioactive substances that may provide health benefits, but further research is needed,” he continued.
Andrew Weil, physician and broadly described “guru” for holistic health and integrative medicine, said blending a tablespoon or so of high-quality, unsalted, organic butter into coffee is unlikely to do you any harm, and is a worthwhile experiment for the taste and health if you are inclined to try it.